Client successes : market entry strategy

A well planned and executed strategy is at the heart of a successful entry into the US market. To date, we have helped over 30 clients assess whether and how to enter the US market as well as develop their business plan.

Client success: Transmark helped a leading French Brand in the intimate apparel industry assess its strategic options: agent, distributor or company own operations. Based on extensive customer research and competitive benchmarking, the company decided to establish a US subsidiary, developed its business plan and organizational structure to enter this ultra competitive market.

The brand was successfully positioned and gained rapid acceptance with the leading specialty department stores in the US. Building on this initial success, the company established an operating structure and distribution platform to deliver superior customer service and support expanded distribution.

Today, the brand is recognized as one of the most successful new entry in the market over the past 10 years.