Developing a new marketing and distribution strategy


A privately held Spanish company and one of the world’s leading producers of wine and spirits was interested in re-positioning its brand and distribution following years of market share decline in the US.


Transmark conducted an in-depth market analysis to assess the brands competitive positioning, product portfolio, pricing and strengths of distribution partners. We developed a new marketing and product strategy that helped differentiate the client’s brands and intensively competitive field. Transmark Partners further assisted the client in the search and selection of a new distribution partner in the US.


The new strategic plan as well as the selection of a new importer lead to increase sales and market share in the US wine and spirit market.